Down 4 Life®
No skating company in the world boasts more devoted maniacs than Independent Trucks, which has seen devotees grinding down to the axle and getting the brand’s cross logo tattooed on their bodies for almost 40 years.

And that’s what Down 4 Life stands for, a campaign for those who are willing to go all the Indy-Way, even the skin way because f*ck the rest.

Famous skating magazines will feature temporary tattoo inserts, specially designed for Independent Trucks.

Also Instagram stories will feature a new filter designed to cover yourself on the coolest tattoos.

For the OOH activation what about the most independent festival in the world.
Well yeah!

The best punk bands,
One huge skatepark,
Tons of activities,
Only one way in,
Getting tattoed,
down 4 life.